Hi there, Efra here. As a documentary family photographer, my approach to capturing family life differs from traditional portraiture. I aim to capture natural, unposed moments, recording the family’s life exactly as it is. This means no staging or directing from me, just pure, candid moments.

During a photoshoot, I usually find myself in the family's everyday surroundings, be it their home, a local park, or any other space where they share significant moments. I strive to be as unobtrusive as possible, like a fly on the wall, quietly observing and capturing natural occurrences. This style is about storytelling, preserving genuine memories and the essence of what makes each family unique.

My photographs are authentic and candid, often highlighting interactions, emotions, and family dynamics. They could range from capturing simple routine activities like cooking and playing to moments of unfiltered chaos and tranquillity. I aim to portray the essence of the family's relationships and individual personalities more profoundly and meaningfully.

Make it a family tradition to photo-document your family every year. By the time your children are out of the house, you will have amassed a large number of photo books, curated and edited by me. Your kids and grandkids will love them for generations to come.